E-mail marketing is a form of
direct marketing which uses electronic mail as a means of communicating
commercial messages to a group of potential or current users increasing
reach, visibility and relationships.
The copy for our campaigns is
generated in collaboration with our content team to ensure user relevance and
suitability for the target audience.
Email Marketing Process Chain
The email addresses of the members of target groups must be collected or rented.
Step-3 Setting up the database
Data base such as email addresses and any other information (e.g. first name, last name, gender, desired email format etc.)
Step-4 Defining the emailing concept
The actual concept of the emailing broadcasts is determined, like (a single action, a regular newsletter, or a multi-stage campaign)
Step-5 Producing the contents
Includes advertising texts and emails in HTML format, in addition of photos, graphics and any other visual elements.
Step-6 Emailing set-up
Headers and footers, as well as the information for the email headers (e.g. sender address, subject line).
Step-7 Email blast
A personal email for each recipient has to be compiled and sent, Emails that bounce back as undeliverable have to be processed accordingly, depending on the reason of non-deliverability
Step-8 Evaluate Results
Rate of undeliverable or opened email, the quantity and distribution of link clicks, the number and the revenue of orders and sales, as well as other responses are captured and analyzed.
Step-1 Planning of the marketing strategy
The global targets and milestones that are intended to be achieved with email marketing have to be defined.Step-2 Collecting target group data
The email addresses of the members of target groups must be collected or rented.
Step-3 Setting up the database
Data base such as email addresses and any other information (e.g. first name, last name, gender, desired email format etc.)
Step-4 Defining the emailing concept
The actual concept of the emailing broadcasts is determined, like (a single action, a regular newsletter, or a multi-stage campaign)
Step-5 Producing the contents
Includes advertising texts and emails in HTML format, in addition of photos, graphics and any other visual elements.
Step-6 Emailing set-up
Headers and footers, as well as the information for the email headers (e.g. sender address, subject line).
Step-7 Email blast
A personal email for each recipient has to be compiled and sent, Emails that bounce back as undeliverable have to be processed accordingly, depending on the reason of non-deliverability
Step-8 Evaluate Results
Rate of undeliverable or opened email, the quantity and distribution of link clicks, the number and the revenue of orders and sales, as well as other responses are captured and analyzed.
